Online Magazine / UX Design
Feb 2016 – Dec 2020
Redesign digital news economy. Digital Product Design for a innovative news startup. From branding to UX design, creative direction, brand development, funnel strategies and team management.
Build an online magazine from scratch to challenge german news culture. As part of a worldwide movement, Perspective Daily was founded to focus on solutions and user’s needs. It’s making use of modern technologies and providing an interactive space, where even online debates can take place civilized. The main goal is to prepare users for their individual challenges, by showing how other problems worldwide are faced.
Most people have a too negative worldview. Driven by monetary interests, the media focus on sensational content that generates clicks. Many people think the world is on fire and feel helpless. Fake news and hate are spreading through our online channels.
As the lead designer, I accompanied Perspective Daily since it was founded in 2015. I took part in building up the design & development team as well as product development in general. Focusing on the user experience and interface design of this motivational project, I also took care of unique branding and inventing new ways of developing our stories.